Does Rodale think people interested in fitness are just idiots?

Apparently so!

Their latest lying email says this:

"Get the Body You've Always Wanted — In Just 28 Days!

J ust Published: The ONLY nutrition plan EXCLUSIVELY for men. Counted on by professional football and basketball teams, and backed by 142 medical and scientific studies, this plan is designed to help you use food to get the lean, well-muscled body you've always wanted, in just 28 days."

Note that:

JUST PUBLISHED.

"The POWER FOOD Nutrition Plan is the first nutrition plan ever published exclusively for men by Men's Health. You get a fully customized nutrition plan that empowers you to reach your own specific goals: shed fat, build muscle, boost your performance, improve your strength and endurance, look and feel younger...even rev up your metabolism to transform your body into a fat-burning furnace while eating up to 6 meals a day. "

Here's the link


So - how much are Rodale charging for this just published book?

If I decide to keep the book, I'll pay for it in 4 installments of just $7.99 each, plus shipping and handling. Otherwise, I'll return the book at the end of the trial period and owe absolutely nothing.

Now have a look at this

Recommended retail price: $19.95

Published....THREE YEARS AGO

• Paperback: 448 pages
• Publisher: Rodale Books (May 30, 2006)
• Language: English
• ISBN-10: 1594862354
• ISBN-13: 978-1594862359

One review said:

"it has a lot of information but the diet menus are for only 185 lbs guys and there's no chart to calculate it for any other weight "

So buy from Rodale and you get a 'Just Published' book that is 3 years old....at a price that is 50% HIGHER than the recommended price and 150% higher than at Amazon!

RODALE : Six letters

RIP -OFF : Six letters

CON-MEN: Six letters